Opening Remarks In modern fast-paced business world, staying ahead of the competition is essential. Market research has traditionally been a core approach for gaining a market edge, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are transforming how businesses gather, process, and act upon data about

Overview Social media marketing has evolved significantly in the last few years, shaped by changes in innovation, user behavior, and corporate demands. A major transformation in the marketing landscape is the emergence of AI technologies. AI’s capability to revolutionize social media marketing has captured the attention of businesses and marketer